PLDT, Smart enable Meranaw entrepreneurs to thrive, persevere through siege, pandemic
PLDT, Smart enable Meranaw entrepreneurs to thrive,  persevere through siege, pandemic
Meranaw entrepreneur Aslia Ilian Dimaocom leads the Pindoguan Farm Producers
Cooperative (PFPC) in Lanao del Sur. The small cooperative produces rice and
Maranao delicacies like konsiri, pabrot, and tamongkos, to benefit farmers, out-of-
school youth, widows, and orphans.

“After the Marawi siege and the pandemic, our cooperative’s income slowly decreased. We could not sell our products due to the strict security protocols and

lockdowns. Despite life’s challenges, we persevered,” Aslia said. “I am very thankful that

I got to participate in PLDT and Smart’s training because it has brought us a lot of help.

Because of PLDT and Smart, many businesses like our coop will continue to thrive in

selling online,” she added.

As the chairwoman of PFPC, Aslia makes it a point to continue learning new skills to elevate their cooperation. Despite multiple challenges that nearly destroyed

their livelihood, from the Marawi siege to the COVID-19 pandemic, she continues to

focus on building more opportunities for their enterprise. One workshop Aslia made sure

to attend was PLDT and Smart Communications, Inc.'s (Smart) eBizNovation program,

to ensure that their business remains competitive.

In collaboration with the Provincial Government of Lanao del Sur, PLDT and Smart

launched their first capacity-building program in Marawi City in 2022, to help

cooperatives and MSMEs earn more by selling products online. This is where Aslia first

learned the importance of online promotion and selling, which have since helped their

coop improve their income. This year, she also joined the PLDT group’s latest training

on content creation and e-commerce entrepreneurship, leveling up her skills in the

online marketplace.

PLDT and Smart’s eBizNovation program aims to leverage digital technologies to

develop and improve the lives and livelihoods of communities across the country. These

efforts are part of the group’s commitment to support the United Nations Sustainable

Development Goals (SDGs), particularly SDG 1: No Poverty, SDG 5: Gender Equality,

and SDG 8: Decent Work and Economic Growth. PR

What's your reaction?

Facebook Conversations