Acting Mayor Sebastian “Baste” Duterte took part in the restaurant’s opening.
Pidoks (Food You Love) is the newest destination at the third floor roof garden of Abreeza. Like the rest of the three other branches, Pidoks in Abreeza will serve its signature and genuine Kapampangan food, which the restaurant is known for since it started as a small turo-turo in the late 80s. They are also serving other Filipino foods.
Myka Angela Mendiola-Castro, the managing director of Pidoks Ventures Corp. in an interview with the Davao media during Wednesday’s opening said the newly opened branch is the first which is located inside a mall.
The other three Pidoks in Matina, Lanang and Buhangin are all stand-alone, she said.
“We would like to try the mall market and we choose Abreeza because of its strategic location,” Myka said, adding the project was delayed due to the pandemic.
She is thankful since despite the pandemic, all Pidoks restaurants are not severely hurt by the pandemic and remain open until today.
Pidoks continue to serve the public at the height of the pandemic mostly through food deliveries.
Now that the economy is slowly bouncing back, Pidoks Ventures Corp. is currently working to branch out in Digos City.
This time, the company will revive the Pidoks turo turo in its Digos Branch to be called Pidoks Express. Myka said, works are ongoing and the branch is expected to be completed and opened by August or September this year.
History tells Pidoks is named after Myka’s father Peter. His wife Vivian decided to revive the
restaurant in 2014 after it closed down in the2000s.
Since then, Pidoks restaurants continue to gain strength and become a cultural landmark in Davao
City. (Contributed photos)
Acting Mayor Sebastian "Baste" Duterte graced the 4th Pidoks opening at Abreeza Mall. With him are the owners of Pidoks (from left) Peter Mendiola, Myka Mendiola-Castro, and Vivian Mendiola.
Pidoks Ventures Corp. Finance chief Myka Mendiola-Castro speaks to some Davao media members.
Resto's Blessing
The Mendiola family (owners of Pidoks) with some Davao media practitioners